Grupo Bimbo is a Mexican multinational bakery product manufacturing company headquartered in Mexico City, Mexico. It is one of the world's largest baking companies, with a significant presence in the Americas, Europe, Asia, and Africa. Founded in 1945 (…)

We needed to strengthen our own internal organization and we also needed to create more efficiency. And the concept of a business partner was something that we had been working with for a long time but it was at that point that not concrete enough.